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Case study: AutoLogic Systems website

Challenge

AutoLogic Systems is a growing business distributing advanced software solutions that optimise every stage of a supply chain. These solutions range from increasing the number of products that can be fitted into a carton, pallet or container to increasing the efficiency of manufacturing and warehousing to reducing the number of truck miles needed to deliver products. AutoLogic is a distributor for several world-leading supply chain software providers and offers services to help customers select the best solution and implement it for their business.

AutoLogic had previously invested in many areas of marketing, but felt that the website was not performing properly. They looked for a plan to evolve their website incrementally rather than in one big step.

Solution

Screenshot of AutoLogic Systems' website unity*dc analysed the website’s role in the marketing programme and determined that the most critical pages in the site were the homepage and main product pages – these pages being used as the areas that new and existing customers would first visit. unity*dc redesigned these key pages to demonstrate AutoLogic’s expertise in each customer area, and clearly explain the major product benefits. The branding and layout for the other pages in the site was also developed to give a more professional, polished look in keeping with the other marketing activity.

Results

This gave AutoLogic an incremental, yet visible, shift in their website, as opposed to a dramatic step change. Future developments are planned, each building on the return being generated by the first phase. This enables AutoLogic not only to spread their web marketing costs and work input over time but also helps maintain the engagement of an audience who will likely need their services in the future but not right now.

Client comments

We approached several companies with a view to tackling our requirements for revamping our website. Only Jeremy Mai at unity*dc fully understood our requirements and came up with detailed proposals that provided us with the confidence to go forward. We have since been delighted by both the company’s design capabilities and their technical knowledge which are reflected in our new look website. They have provided us with an outstanding platform for future improvement and development of the site.

Graham Carter, Managing Director of AutoLogic Systems

What clients say about unity*dc

"Looking for a reliable web and design agency in today's market is no easy task for a company that wants to review its image and provide its prospective customer base with an informative and well balanced view of what it does. Before appointing unity*dc, we looked at several other agencies and found that unity*dc quickly and thoroughly understood our needs, and more importantly provided us with an effective and flexible solution to all our requirements within the agreed costs and timescales."

Tony Dilks,
Balance Partnership