Winning back business from your old customers

Your old customers can be a valuable source of sales. Old customers know you, and in the past they chose to buy from you. There’s just some reason why they stopped buying from you. Sometimes that reason is final but more often than not there’s a chance for you to win them back.

The odds are stacked in your favour when you’re looking to win back a customer – chances are you’ve still got contact details for the key decision makers, plus their previous buying history – information that is expensive to acquire for new prospects. You know what they were like at paying too – making them much lower risk than new prospects.

The secret is to get back in touch and find out why they stopped buying from you. Sometimes people feel awkward about talking to old customers – especially if they didn’t get to speak to them when they stopped buying. Don’t let that get in the way of some easy sales!

At unity*dc we have proven ways to reconnect your businesses with lapsed customers. We can take your database of old customers, get you back in touch with them and find out why they stopped buying. We work with you on strategies to win them back. Maybe all that’s needed is a well-timed offer to entice them to try you again. Perhaps they stopped buying because the decision maker changed, and you need to convince them over time to come back. Whatever it is, we can keep the communication channels open with your business so that they can get back to being loyal, profitable customers.

Call us now on 01628 200200 to begin the conversation and start winning back old customers.