Solutions for membership organisations
Reducing the administrative overhead of running your programme so you're free to concentrate on the member experience.
Membership administration solutions
Running a membership organisation is all about the details. Getting names and addresses right, direct debits, newsletter/magazine mailings, AGM notices, renewals - the list can seem endless. We have solutions that look after much of the membership administration so you can focus on the good stuff - making the membership experience great.
We work seamlessly in digital as well as paper. So for most of your members, we can run their membership admin online - at a much lower cost per member than paper. For members who are not online, we can run an efficient paper process in parallel. For many organisations, the personal touch is an important factor - our solutions can dovetail neatly with your existing member care team's processes and data infrastructure.
Online membership administration solutions
- Membership sign-up and data capture
- Postal address data capture - with assisted addressing in the UK and all European countries.
- Assisted direct debit / standing order form generation with real-time bank details validation and PDF output (must be printed, signed and sent by post)
- Gift Aid registration
- Renewal reminder emails and renewal process
- Regular and tactical email bulletins and newsletters
- Email AGM notices
- Online polling and surveys
We can manage all of the above functions in paper too, plus functions like these:
- Paper to online migration campaigns
- Membership database infrastructure
- Membership pack personalisation & fulfilment including plastic cards
- Magazine and brochure fulfilment
Programme design and experience
We can also help with the design of the programme itself. From more strategic work like this:
- Programme benefits and tiering strategy
- Programme naming and identity
- Member research and behavioural analytics
To more executional work like this:
- Membership pack and card design & production
- Membership information brochures or leaflets
- Newsletter design & production
- E-newsletters design, production & distribution
- Banners and posters
- Membership point-of-sale materials
Success stories
BSPF
The British Swimming Pools Federation (BSPF) was looking for a new way to recruit, retain and add value for members of its trade bodies BISHTA and SPATA. The BSPF hired unity*dc to redesign its membership websites, creating added-value for the public and members alike.
Full services list
- RM/CRM programme conception, design & engineeering
- CRM data infrastructure
- Acquisition campaigns and list purchase
- Programme management & support
- Web design and usability optimisation
- Personalised web, email and print
- Web-based registration & data capture
- Email newsletter design, production & management
- Print design and production
- Behavioural tracking & analysis
- Intelligent follow-up, response and re-activation
- Referral systems