Solutions for the hotel, restaurant, club and bar trade
Win new customers and keep them coming back again and again, no matter how tough trading times are.
Customer acquisition campaigns - bringing you new customers
We can find households with the right income and businesses of the right size in your catchment area. We send them personalised mailing to tempt them to try you with an offer. You collect the offer vouchers and we analyse the results. By careful analysis of the results, we fine-tune the campaign to achieve the maximum number of new customers.
Customer survey and feedback solutions
Get feedback from customers on the dining experience and their choices and preferences so you can adapt to their needs. We email selected existing customers with a short questionnaire about the dining experience or about themselves. This might be timed a few days after a visit (especially their first visit), or a few weeks before a menu update. It enables us to get direct feedback from customers about the food, service, decor, pricing, in fact any aspect of the experience that needs attention.
Hospitality loyalty programmes
You don't need to be a big chain to get the best from our loyalty programmes. Our programmes are inexpensive and practical to operate for even a single site. They not only improve loyalty but provide you with vital intelligence on your most important customers.
It's simple and easy to enrol customers onto the programme and track their spending, and you don't need any special terminals or IT. We take care of all the data side and use it to drive communications that keep your customers coming back.
We can send offer mailings to entice lapsed customers back, invite customers to celebrate their anniversary or birthday, run questionnaires to measure customer satisfaction and help you test new menu options. Whatever it takes to keep your customers coming back to you!
Happy birthday!
Sometimes the simplest ideas are the most effective. If you know the birthday of your customers, we can send them a birthday card a few days before their birthday with an offer like a free bottle of bubbly on the house. An easy way to win them over to bringing their friends. If you don't have this information already, we can supply cards and a posting box so people can tell you themselves. For the restaurant trade this can work well for anniversaries too!
Full services list
- RM/CRM programme conception, design & engineeering
- CRM data infrastructure
- Acquisition campaigns and list purchase
- Programme management & support
- Web design and usability optimisation
- Personalised web, email and print
- Web-based registration & data capture
- Email newsletter design, production & management
- Print design and production
- Behavioural tracking & analysis
- Intelligent follow-up, response and re-activation
- Referral systems