Business and professional services - make your website a business development rocket ship.

You might think the web is more important for businesses that sell tangible things like CDs, books and clothing. In fact it's just as important for business services and professional services firms.

The web is low risk and low hassle for prospects

For prospective new clients your website offers the chance to find out more about you and get a feel for your business before they commit to contacting you for a meeting. By visiting your website they remain anonymous and get information on their terms before they decide to take matters further. It is a great opportunity to build their trust so they pick the phone up and call you, not your competitors.

Three Golden Rules

Your website has a precious few minutes to convince people that they should call you. If it is to succeed, it must follow three golden rules:

1. Reassure them that you are a good, competent supplier of what they need.

2. Show how you can help them with examples of how you've helped clients with similar needs.

3. Make it easy to do business with you - be the easy choice.

There's much more about these Golden Rules in our white paper 3 Golden rules that make your website a business development engine for your firm - available for download free for DC:Confidential readers.

Why conversion rate is so important

Your website sits at the narrow part of your sales funnel. Any increase in conversion rate yields a much larger effect on sales leads. And you're not wasting as much of your marketing budget to get contacts at the top end of the funnel either.

Tell me more

To find out more about these 3 golden rules, including practical applications for your website, download our white paper 3 Golden rules that make your website a business development engine for your firm and get some valuable insight at no cost to you.