The unity*dc B2B marketing blog

The life of a marketer in the run-up to Christmas

You're an experienced, skilled marketer. You studied for it - a marketing degree or perhaps a diploma. Years of experience - first as an Exec and later as a middleweight, hundreds of campaigns have brought you to the senior role you now hold. You're adept at managing budgets, creative egos and ludicrous timescales. You're at the top of your marketing game. Yet why is it that the three simple words "corporate Christmas card" still send senior marketers into a sweat?

Perhaps it's the selection of the card that you know several members of the board are going to have a fervent opinion on. Maybe it's the fact that it's the marketing project with the lowest ROI but eats up time when you and your team are busy doing lots of other, higher ROI projects. But for most marketers the biggest headache is the data. Perhaps one of these will sound familiar? The sales team aren't quite up-to-date with entering info in the CRM system. The CRM system hasn't been synced with the marketing database lately. There are duplicates in the database. The marketing database doesn't have a "current customer" segment marked out.

If this is ringing true for you over the coming days, speak to me, Jeremy Mai, at unity*dc. If you speak to us soon, we can help with your data: consolidation from different sources (yes, we accept Excel, Outlook and even boxes of business cards), plus cleansing and duplicates removal. Send us your stock of Christmas cards and our mailing house can take care of the enclosing too - freeing-up a busy Marketing Exec on your team. If it all gets a bit messy and runs too late for the post, we can design and distribute an email Christmas card for you instead.

This year, make your run up to Christmas about the good things - successful campaigns and perhaps some nice supplier lunches, not about the bad things - data headaches and paper cuts. Call me now on 01628 200200 and put your corporate Christmas cards on automatic.