The unity*dc B2B marketing blog: New products
Announcing Web Express - get more sales by boosting your website's conversion rate
Mon, 8th Jun 2009
We'd all like to get more sales. We know how much time and money it takes to find prospects and get them into your sales funnel. Prospects often look at your website at the key moment just before they decide to pick up the phone to you or your competitors. This makes your website's conversion rate so crucial to sales success. Just a few percent increase in website conversion rate can increase your sales leads by as much as 20%.
Web Express from unity*dc is a quick, inexpensive way to boost your website's conversion rate. In just two weeks, Web Express brings together advanced analytics, world-class design and clear, actionable reports. In short, we give you everything you need to boost your website's conversion rate. We even guarantee it - if you don't see an increase in sales, we'll refund your investment.
Don't waste that time and money you've invested developing prospects. Use our Web Express service to convert more of them into sales. Call us 01628 200200 to book your meeting.
Heatmaps - a new analytics tool from unity*dc
Wed, 20th May 2009
We're always looking at ways to improve the effectiveness of websites. After all that cost and trouble of getting people to your website, wouldn't it be a shame to waste that investment because visitors don't make it through to the "golden pages" that make you money? Pages like "order now" or "contact us" or the latest white paper on your new product. Increasing the amount of people that make it through to your golden pages by just a few percent can increase your sales from your website significantly. These people have come to your website because they want something. They're in a buying mood. Don't waste the moment.
For critical pages on your website, such as the homepage or your golden pages, we now have a new tool to make them more efficient. This tool tracks exactly where the visitor clicks with their mouse on the page. It doesn't matter if they hit the right links or they clicked on an area which doesn't link. Even form boxes are tracked. We use that to build up a heatmap showing where people click on the page. It gives you a clear indication of what's drawing people's attention on your page, and you might be surprised by the results.
What do we do with the results? If people are clicking on something that isn't a link, make it one. If people are clicking on an area but missing the link, make the link bigger. Web visitors are a fickle bunch - if they don't get to want they want quickly, they'll move on to another site. By optimising the ease of use of your critical pages we can help your website sell more.
If you would like to have unity*dc optimise your website's conversion rate, please call us on 01628 200200 or email Jeremy Mai at jeremy@unitydc.co.uk.
Something's cooking in the lab at unity*dc
Tue, 10th Jun 2008
At unity*dc we're always working on new ways to help your business make a better connection with the people in your audience. Right now the boffins in our lab are just putting the finishing touches on something really exciting.
The exact details are still a closely-guarded secret but we can let you know one thing: If you're a small business then this new product will revolutionise the way that your website helps your sales effort. What's more it won't just be your website - it can make the web, email, SMS and even the good old-fashioned post and phone work harder for you.
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